"This is a whole online community of athletic wear, but also a grassroots organization to help motivate women." - Kate Hudson
“My pal Kate Hudson’s Fabletics athletic gear feels great, no matter how intense the workout!” - Rachael Ray
"I did all my yoga poses without worrying about exposure" - Lyndsey, a 32B
"My fitness ambition is internal. It's all about feeling connected to myself."
"It’s casual, chic, and affordable—and there’s something for every body type." - Kate Hudson
"We wanted to make sure it was real athletic wear you can wear, whether you are an athlete or somebody who is really starting out that part of their life. I always wanted a legging you can wear to workout or throw some boots on and go out in. And, have it not cost $100 and have the same quality."
"The star’s brand-new athletic line, which she co-founded with JustFab, hit the web today and she’s got lots of fun extras, from her own personal picks to a video that explains her mission."
"Want to look just like Kate Hudson while you're working out? While we can't promise you Hudson's physique, you might be excited to hear that the award winning actress has just launched Fabletics, a line of athletic apparel with the folks behind JustFab."
"Move over, Lululemon."
"Hudson co-founded a grant program for Fabletics called What Moves You. Starting later today, women can apply for quarterly $5,000 grants to help others through the Fabletics Facebook page."
"Actress Kate Hudson recently launched Fabletics, a new line of activewear geared toward women who want to look stylish while they exercise."
"Fabletics' pieces, all under $100, are sold via a shopping platform that suggests outfits for buyers based on a lifestyle quiz and by a membership, which leads to monthly discounts."
"Kate kicked off the launch of her lifestyle athleticwear line, Fabletics, at Equinox in LA."
"Kate Hudson and JustFab created a line of workout clothes for women of all shapes and sizes."
"At Fabletics, we believe all women should be able to have hip styles and amazing quality at prices that won’t break the bank,” Hudson, 34, said of her new venture."
"The actress maintains that 'the fact that we are able to sell at [this] price [around $60 for an outfit] point with the materials we are using ... is just amazing.'"